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AI in the communications department – strategic and hands-on

A complete course in AI in communication that equips an entire communications department to use AI actively – from text and visual content to strategic anchoring.

Modules tailoredIn-houseDA / ENEU AI Act art. 4

One department, one shared language for AI – and hands-on work with your own tasks.

About the programme

The rapid development of AI is creating new opportunities to deliver targeted content, strengthen dialogue with stakeholders and support faster decisions. Using it is no longer merely an option – it is a precondition for an ambitious communications effort. The programme delivers both strategic insight and practical tools – taught in-house in your own department and built around the department's own tasks.

01
A shared language

Everyone can talk about AI without talking past each other – from the head of department to the newest hire.

02
Your own ways of working

Briefing, context and critical assessment – practised on your own texts.

03
Ground rules

Law, ethics and voice – written down, so they hold.

The programme

Modules tailored to your department
01 Generative AI in communication The latest trends in generative AI in communication. Linguistic quality: how to safeguard the standard of AI-generated content. Effective prompts for ChatGPT and other language models. Building your own AI assistant, based on the AI communication compass.
02 Responsible and strategic AI adoption Further development of your AI assistant. Legal and ethical aspects, including the EU AI Act and data protection. The leadership questions you need to address. Identifying concrete use cases in your own department.
03 AI’s impact on creative development and strategy How do we protect creativity, quality and innovation rather than fixating on efficiency alone? Artificial versus human creativity. Visual content with AI – video and images. Workshop: vibecoding in Google AI Studio.
04 The new communications department A journey into the future of communications work. Sociotechnical perspectives on AI in the organisation. You draw up a plan for the next steps in your own organisation, and we wrap up together.

The programme is composed of modules tailored to your needs – from a single day to a programme spanning several weeks.

»The communications department is where new intelligence first becomes visible: in the texts, in the pace and in the tone.«
Loa Brix · About the programme

We work on your own tasks: the press release, the intranet, the campaign, the speech notes. Not on demos.

Key questions

Practicalities

What does the course cost?

The price depends on the number of modules and participants. The programme is priced by agreement – contact me for a specific quote for your department.

How long does the programme take?

Four one-day modules, delivered to the department as a whole. The programme can be condensed into fewer days if that suits your calendar better.

Who is the course for?

Communications departments in private and public organisations – heads of communications, consultants, advisers and staff. No technical background is required.

Can the course be taught in English?

Yes. I teach in Danish and English and deliver the programme in-house at your premises – anywhere in Denmark.

Other programmes

All five formats →
02 AI in creative work Voice, judgement, idea development and visual content – for creative teams and content producers. Read → 05 AI workshop – three levels of ambition From two hours of inspiration, via the AI training day, to the two-day programme that connects competencies and direction. Read →

Find the direction before you pick up speed.

Get in touch with Loa →