Articles · Perspectives
Perspectives on new intelligence
Articles on communication, creativity and leadership in the encounter with new intelligence – with more nuance and less hype.

Creativity · Featured
Can AI make us more creative? It depends on what you think creativity is

Communication · Featured
Tone of voice is not decoration – it is strategy
All articles

Leadership
Perceived efficiency: when AI feels faster than it is
Employees feel that AI saves them time. The measurements rarely find that time again.

Creativity
Rules and meaning – when I built my website with AI
The design was the easy part. The hard part was writing down the rules that keep both form and meaning in place.

Leadership
AI and working life – choose the right friction
AI can take the friction that drains us, leaving room for the kind we grow from.

Leadership
The EU AI Act explained – a guide
The EU's comprehensive law on artificial intelligence places requirements on every organisation that uses AI – not just those that build it.

AI skills
What is AI? Artificial intelligence explained for leaders and communication professionals
AI is software that can solve tasks that normally require human thinking. But the definition does not tell you the most important thing.

Leadership
Examples of artificial intelligence in Danish companies
Nine examples from communication, leadership, marketing and operations – and three patterns that cut across them.

Communication
What does AI mean for work with language?
Work with language is more than producing text: meaning, mandate and sender stay with people.

AI skills
When an organisation learns to write with AI

Creativity
When creativity loses its sender
Even when the output is identical, we rate human-made creativity more highly. Not because it is prettier, but because the intention is missing.

Communication
Tone of voice is not decoration – it is strategy
The voice is decided long before the first sentence. A look at what makes a sender recognisable.

Creativity
Can AI make us more creative? It depends on what you think creativity is
Can a machine be creative? The answer depends on which concept of creativity we use – three understandings give three different answers.

Communication
The short email is the hardest

Communication
When the machine writes first

AI skills
Does AI make us lazy? On motivation, mastery and AI skills
The fear rests on the idea that people avoid friction. I argue the opposite – we are motivated by mastering the right challenges.